Social Media Image Sizes
Facebook Image Size Specifications
Facebook remains one of the largest social platforms worldwide. Using the correct image dimensions ensures your cover photos, profile pictures, and post images display crisply on both desktop and mobile, preventing unwanted cropping or blurriness.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 170 × 170 | 1:1 | 100 KB | JPG / PNG |
| Cover Photo | 820 × 312 | ≈2.63:1 | 100 KB | JPG / PNG |
| Post Image (link share) | 1200 × 630 | 1.91:1 | 8 MB | JPG / PNG |
| Post Image (square) | 1080 × 1080 | 1:1 | 8 MB | JPG / PNG |
| Story | 1080 × 1920 | 9:16 | 4 GB (video) | JPG / PNG / MP4 |
| Event Cover | 1920 × 1005 | ≈1.91:1 | 8 MB | JPG / PNG |
| Group Cover | 1640 × 856 | ≈1.91:1 | 8 MB | JPG / PNG |
Instagram Image Size Specifications
Instagram is built around visual content. Using the correct image dimensions ensures your posts, stories, and Reels display at maximum quality and gain better visibility in the feed. Square posts (1:1) remain classic, but portrait (4:5) posts take up more screen real estate on mobile.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 320 × 320 | 1:1 | — | JPG / PNG |
| Square Post | 1080 × 1080 | 1:1 | 8 MB | JPG / PNG |
| Portrait Post | 1080 × 1350 | 4:5 | 8 MB | JPG / PNG |
| Landscape Post | 1080 × 566 | 1.91:1 | 8 MB | JPG / PNG |
| Story / Reels | 1080 × 1920 | 9:16 | 4 GB (video) | JPG / PNG / MP4 |
| Carousel | 1080 × 1080 | 1:1 | 8 MB each | JPG / PNG |
Twitter / X Image Size Specifications
Twitter (now rebranded as X) has a fast-paced feed where optimized image sizes help your tweets stand out in the timeline. The header banner and in-stream photos are key visual elements for brand recognition.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 400 × 400 | 1:1 | 2 MB | JPG / PNG / GIF |
| Header Banner | 1500 × 500 | 3:1 | 5 MB | JPG / PNG |
| In-stream Photo | 1600 × 900 | 16:9 | 5 MB (image) / 15 MB (GIF) | JPG / PNG / GIF |
| Card Image | 800 × 418 | 1.91:1 | 5 MB | JPG / PNG |
LinkedIn Image Size Specifications
LinkedIn is the world's largest professional networking platform. A polished profile photo and cover image boost personal and company branding. Note that company pages and personal profiles have different image specs and should be optimized separately.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 400 × 400 | 1:1 | 8 MB | JPG / PNG |
| Cover Photo | 1584 × 396 | 4:1 | 8 MB | JPG / PNG |
| Post Image | 1200 × 627 | 1.91:1 | 5 MB | JPG / PNG |
| Company Logo | 300 × 300 | 1:1 | 4 MB | JPG / PNG |
| Company Cover | 1128 × 191 | ≈5.9:1 | 4 MB | JPG / PNG |
YouTube Image Size Specifications
YouTube is the world's largest video platform. The channel banner must adapt to screens ranging from TV to mobile, making the safe area critically important. Custom thumbnails directly impact click-through rate and video recommendations — always use a high-quality 1280×720 thumbnail.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Channel Icon | 800 × 800 | 1:1 | — | JPG / PNG |
| Channel Banner | 2560 × 1440 | 16:9 | 6 MB | JPG / PNG |
| Video Thumbnail | 1280 × 720 | 16:9 | 2 MB | JPG / PNG |
| Video Resolution (1080p) | 1920 × 1080 | 16:9 | 256 GB | MP4 / MOV |
Tip: The safe display area for YouTube channel banners is 1546 × 423 pixels (centered). Content outside this area may be cropped on smaller screens.
TikTok Image Size Specifications
TikTok is the fastest-growing short-video platform globally. Full-screen vertical (9:16) is TikTok's core format — all videos and cover images should follow this ratio to maximize mobile screen space.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 200 × 200 | 1:1 | — | JPG / PNG |
| Video Cover / Video | 1080 × 1920 | 9:16 | 287 MB (mobile) / 500 MB (desktop) | MP4 / MOV |
Pinterest Image Size Specifications
Pinterest is a visual discovery platform where vertical images (2:3) perform best in the feed. High-quality Pins earn more saves and clicks, driving sustained traffic to your website.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 165 × 165 | 1:1 | — | JPG / PNG |
| Standard Pin (vertical) | 1000 × 1500 | 2:3 | 20 MB | JPG / PNG |
| Square Pin | 1000 × 1000 | 1:1 | 20 MB | JPG / PNG |
WhatsApp Image Size Specifications
WhatsApp is the most widely used messaging app globally. Profile photos are cropped to a circle, so use a square image with the subject centered. The Status feature works like Instagram Stories and uses the 9:16 vertical format.
| Image Type | Recommended Size (px) | Aspect Ratio | Max File Size | Format |
|---|---|---|---|---|
| Profile Photo | 500 × 500 | 1:1 | — | JPG / PNG |
| Status | 1080 × 1920 | 9:16 | 16 MB | JPG / PNG |
Quick Reference Summary — Key Sizes at a Glance
The table below summarizes the most commonly used image dimensions across 8 major social media platforms for quick lookup and comparison.
| Platform | Profile | Cover / Banner | Post / Content | Story / Vertical |
|---|---|---|---|---|
| 170×170 | 820×312 | 1200×630 | 1080×1920 | |
| 320×320 | — | 1080×1080 | 1080×1920 | |
| Twitter / X | 400×400 | 1500×500 | 1600×900 | — |
| 400×400 | 1584×396 | 1200×627 | — | |
| YouTube | 800×800 | 2560×1440 | 1280×720 (thumbnail) | — |
| TikTok | 200×200 | — | 1080×1920 | 1080×1920 |
| 165×165 | — | 1000×1500 | — | |
| 500×500 | — | — | 1080×1920 |
Social Media Image Best Practices
Frequently Asked Questions (FAQ)
Should I use JPG or PNG for social media images?
Use JPG for photographic content (landscapes, portraits, product photos) — file sizes are smaller and compression artifacts are barely noticeable. Use PNG for logos, icons, screenshots, or any image requiring sharp edges or transparency. Some platforms also accept WebP, which offers a good balance of quality and file size.
Why do my uploaded images look blurry?
The most common cause is uploading images at a resolution below the platform's recommendation. Social platforms stretch small images to fill the display area, degrading quality. Another cause is over-compression — JPG quality below 70% typically produces noticeable artifacts. Always design at the exact recommended pixel dimensions.
How can I batch-resize images for multiple platforms?
Online design tools like Canva and Adobe Express have built-in templates for each platform's dimensions and support one-click export to multiple sizes. For bulk processing, command-line tools like ImageMagick or Sharp (Node.js) can be scripted for automation.
Does DPI matter for social media images?
Social media images are displayed on screens, so DPI (dots per inch) is irrelevant — pixel dimensions are what matter. A 72 DPI image and a 300 DPI image with identical pixel dimensions look exactly the same on screen. DPI only matters for print.
How often do platforms update their image size specs?
There is no fixed schedule. Platforms like Facebook and Instagram typically redesign their UI 1-2 times per year, which may include changes to image specs. We recommend checking official documentation quarterly. The data on this page is current as of 2026, and we continuously track the latest specifications.